[London, UK] #moving image #digital design #social content #E-CRM
We Launch:
전략과 디자인으로 브랜드에 생명을 불어 넣는 디자인 그룹
We Launch:
Bring a brand to life in the real world through strategy and design
2021. 07. 12
조회 : 149
We help organisations deliver commercial success, change perceptions, and empower cultural impact through their brand.
Since we formed in 2010, we’ve worked with a huge number of businesses and organisations – from startups to multi-nationals. From Sydney to Rio. And the common thread that runs through the most successful projects isn’t the business we’re working for, or the industry we’re working in – it’s the visionary people we work with. We are proud to be recognised in the ‘Design Week Top 100 UK Brand Consultancies’.
Through research and conversation, we get to really know a business, its culture, market, competition, and target audiences. This develops a deep appreciation of the context in which a brand exists. We interrogate the obvious – always looking for new insight and perspectives to achieve specific objectives, whilst putting forward relevant ideas. A better understanding allows for more effective strategic and creative approaches.
GSK
Visualising new advanced technologies through generative, data-driven design.
The chances of discovering a new medicine and bringing it to market are notoriously slim. Pharmaceutical firms spend years conducting research, only to see most of their potential remedies fail before they ever reach patients. But new technologies and massive amounts of digitised health data that have emerged in recent years could improve the odds. GSK is at the forefront of adopting new technologies within the drug discovery process. Our challenge was to create an entirely new way of visualising these innovations – that would define, educate and communicate their impact, whilst inspiring and exciting people with the beauty of technology.
Lixir
Shaping a brand to shake up the mixer industry
Lixir Drinks is a premium mixer company, founded by bartenders. We rejuvenated the brand to create a more informal, unexpected personality than the others in the sector, to appeal to a younger, socially switched-on audience. We redesigned their packaging to deliver a stronger on-pack hierarchy and shelf standout. And captured lifestyle photography that reinforced the ‘Good Times. Big Flavours. Mixed By Bartenders’ positioning.