When Teknion, a leader in the contract furniture industry, began noticing a shift in the way people were working, they made a strategic bet to incubate a new, designer-focused brand that could more nimbly adapt to the changing workplace. Two years after demonstrating its viability, the upstart was ready to become independent, and turned to us to help position their business, craft their identity, and launch their brand, Studio TK.

Located in hills along the Berkeley and Oakland border sits the Claremont Hotel & Spa, a historic East Bay institution built with newly gained riches from the California Gold Rush. Following its recent acquisition and renovation by Fairmont Hotels & Resorts, the hotel management group set out to create a new artisanal café and wine bar concept, stocked with freshly baked pasteries, hand-picked wines, and a curated selection of locally sourced goods. Their team engaged us in an effort to give the café its name, East Bay Provisions, develop its brand identity, and create a set of retail materials - including product packaging, cups, menus and signage - to coincide with their launch.