No other spirits category has grown like gin in recent years. With the market saturated and competition fierce, BrewDog needed a brand identity for their flagship spirit that would lead, not follow. We worked with California-based illustrator BIOWORKZ to bring LoneWolf to life. His intricate style complemented the gin’s craft and character perfectly. Bristling with texture and depth, the hyper-detailed label artwork speaks to BrewDog’s uncompromising approach to distilling.

Veuve Clicquot tasked us with creating a world-class Champagne retail experience at Selfridges London. The space needed cues of luxury and innovation at its heart, and the ability to create buzz during the busiest shopping period of the year. We knew the space would have to ‘transport’ consumers to be truly memorable, so we delved into French history to find a story of ingenuity and style. Our research uncovered the work of pioneering engineer Louis Mékarski, whose trams operated in Paris and other French cities well into the early 1900s. Their famous compressed air system was a pleasant link to the sparkling bubbles of Veuve Clicquot. ‘Le Tram’ was born.