Since 1932, Ricard serving ware has been a classic part of the French aperitif, bar and café experience.Many of these objects were created by designers, who appropriated and reimagined the brand's codes, forms and colours in their creations. Ricard continued this tradition, enlisting the help of the 5•5 to develop a new serving ritual which is both modern and steeped in authenticity. Passionate about popular design, which involves revisiting objects that are a part of our collective heritage, 5•5 decided to revive the bottle case.We redesigned and simplified this case to turn it into a modern object that is easy to adopt. Intended for bars and cafés, this case creates a new serving ritual, being used instead of a traditional tray to carry Ricard glasses and a pitcher to the consumers' table. This travelling object can also be used in the home to serve the aperitif.

The new visual identity that we have imagined for Jacquet highlights the uniqueness of this brand which belongs to a cooperative of French farmers who grow wheat to make bread. Its agricultural roots are now expressed by an identifying motif depicting furrows in a wheat field ploughed by man. Coloured, graphical depictions of the Limage countryside, enhanced with script font and hand-drawn symbols to reaffirm the brand's human values. An immediately understandable graphic style that culminates in a logo now underscored by a furrow, to ensure perfect consistency with all the elements that comprise this new brand universe, reflecting its business culture.